About Us

Hi, My name is Kelsea!


I am a mum of 2 and Registered Nurse. 30:2 came to me when we moved to the Mid North Coast to our beautiful acreage and after a few months our CPR sign fell off our fence from the wind and sun damage. I picked it up and thought ‘why is this so flimsy and ugly.’

So I decided to do something about it.

Kelsea Martin holding the 30:2 signs

Our signs are doused in colour and really pop!


I researched what was out there on the market and saw there were some stunning aesthetically pleasing signs – but we wanted to be different, we wanted to stand out.
Our signs encourage everyone to stop and notice and to really read and take on board the information that is displayed. After all, this stuff is life saving!

I worked with Shelley from ‘Creative Shell’ a wonderful local graphic designer and together we designed 3 bright, colourful and fun CPR signs that meet the standards and regulations by the states where they’re required.

Flower Power

Under The Sea

Coco Loco

My Mission

Before nursing, I was a lifeguard at both a pool and the beach for 7 years and grew up swimming and doing surf life saving.

I understand the importance of DRSABCD but know that learning this from the get go isn’t everyone’s reality as it was mine and I wanted to change this.

Australia is a culturally diverse country and tourist capital where our beaches and coastal towns attract crowds. We know that and English isn’t always someone’s first language and this can be a barrier when trying to communicate essential safety information.

Our signs have a QR code that links to a video on ‘how to perform CPR’ and the viewers can select to use closed captions which will translate the video into their language in hopes that everyone can learn how to save a life.

Thank you for supporting us and our business, please be water safe and more importantly enroll in a CPR course today!

Shop Our Signs

Brighten your pool area & stay compliant